Joint Signature

Maarten Baas & Friends

Kazerne Lab

In the Kazerne Lab, professional creatives work with different economic sectors in collaborative crossovers which can spark the inspiration for products which respond to current issues.
Artists and designers often tend to remain in a world of their own, working on their own work in their own particular signature. Maarten Baas breaks this unwritten rule by taking his improvisational style on the road to work with both well-known and newer creatives in the public realm. The combination of signatures and the energy which is born of such a collaboration can be inspirational for both participants and spectators. For Kazerne Lab, Maarten continued this improvising method by collaborating with twelve Design Academy students.


Improvising and experimenting

Firstly, a couple of playful objects were Made, inspired by Baas's earlier Kiddy Rides, presented in Milan. After, a small room was built, with windows through which visitors could follow the process of collaboration. In the small space a cardboard décor was built, with large fantastic animals. The cardboard fantasy world triggered inspiring conversations. Is it art of design? Or a pile of cardboard?

During the work process, Baas raised the societal meaning of design. While they worked  together hands-on, the students were forced to overthink their own ambitions. The décor offered starting points for conversations on the working process of designers and the changing role of design. With the young students, their consciousness of design being more than a new chair or vase was increased.

Maarten Baas was a key figure in the Kazerne opening exhibition OPEN MIND, from October 2014 to February 2015. Besides the Kazerne Lab project Joint Signature, he presented a couple of worked that came into being with the same principle, created together with renowned artists/designers Teun Hocks, John Körmeling and Bertjan Pot.


Kazerne Social Design lab

Thanks to the support of the DOEN Foundation, artists, designers and other creatives will be working on crossover initiatives to discover new solutions for societal issues. Taking a fresh look from a different angle, they will approach current social, cultural and economic issues with the inspiration and new perspectives required to find innovative solutions. This may sound rather high-flown, but it is in fact an extremely practical process.

CREDITS

Maarten Baas
Design Academy Students

SPONSORS

BNO
Ruud Balk Photography
Dekkers Communicatie

FOUNDATIONS

Stichting DOEN